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Digital marketing & SEO

On-Page SEO

Optimising the page itself so search engines understand it and readers value it: intent and keywords; titles, descriptions and URLs; content and heading structure; images and media; internal links; structured data; content quality, page experience and Arabic pages; and a five-page optimisation project.

  • BeginnerNo prior experience needed
  • 18 hTotal content time
  • 15 lessonsOrdered from basics to practice
  • In ArabicWith technical terms in English

About this course

Optimising the page itself so search engines understand it and readers value it: intent and keywords; titles, descriptions and URLs; content and heading structure; images and media; internal links; structured data; content quality, page experience and Arabic pages; and a five-page optimisation project.

Academy-authored content.

Course highlights

  • Match pages to search intent and choose target queries
  • Write effective titles, descriptions and URLs
  • Structure content with headings, media and accessible HTML
  • Build internal links and add valid structured data
  • Assess and improve content quality and page experience, including Arabic specifics

The practical result

What you’ll build in this course

Optimising the page itself so search engines understand it and readers value it: intent and keywords; titles, descriptions and URLs; content and heading structure; images and media; internal links; structured data; content quality, page experience and Arabic pages; and a five-page optimisation project.

Final lesson: Lesson 5.3

Is this course for you?

Who it’s for

  • content writers, site editors, students and small-business owners

Requirements

  • CRS-GEN-SEO-FUNDAMENTALS

Course content

  • 7units
  • 15sessions
  • 6quizzes
Unit 13 sessions
  1. Lesson 1.1
  2. Lesson 1.2
  3. Lesson 1.3
Unit 23 sessions
  1. Lesson 2.1
  2. Lesson 2.2
  3. Lesson 2.3
Unit 33 sessions
  1. Lesson 3.1
  2. Lesson 3.2
  3. Lesson 3.3
Unit 43 sessions
  1. Lesson 4.1
  2. Lesson 4.2
  3. Lesson 4.3
Unit 53 sessions
  1. Lesson 5.1
  2. Lesson 5.2
  3. Lesson 5.3
Quizzes0 sessions · 6 quizzes
  1. Quiz 1
  2. Quiz 2
  3. Quiz 3
  4. Quiz 4
  5. Quiz 5
  6. Final exam
Projects and assignments0 sessions
  1. Assignment 1
  2. Assignment 2
  3. Assignment 3

The lecturer

Lecturer

Eng. Abdelmaksoud

Your next step

This course is part of the trackDigital marketing & SEOSearch engine optimisation and data-driven marketing.10 courses

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