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Digital marketing & SEO

SEO Analytics & Reporting

Measuring SEO impact and communicating it to decision-makers: SEO goals and KPIs; Search Console performance and indexing reports; web analytics with GA4 and key events; analysis (segmentation, seasonality, anomalies, attribution); forecasting and prioritisation; dashboards and reports that drive decisions; and a quarterly SEO report project.

  • IntermediateBest if you know the basics
  • 20 hTotal content time
  • 15 lessonsOrdered from basics to practice
  • In ArabicWith technical terms in English

About this course

Measuring SEO impact and communicating it to decision-makers: SEO goals and KPIs; Search Console performance and indexing reports; web analytics with GA4 and key events; analysis (segmentation, seasonality, anomalies, attribution); forecasting and prioritisation; dashboards and reports that drive decisions; and a quarterly SEO report project.

Academy-authored content.

Course highlights

  • Define SEO goals and KPIs aligned with business outcomes
  • Interpret Search Console performance and indexing data
  • Measure organic engagement and key events in web analytics
  • Analyse trends, seasonality, anomalies and segments and prioritise opportunities
  • Build dashboards and reports that lead to decisions

The practical result

What you’ll build in this course

Measuring SEO impact and communicating it to decision-makers: SEO goals and KPIs; Search Console performance and indexing reports; web analytics with GA4 and key events; analysis (segmentation, seasonality, anomalies, attribution); forecasting and prioritisation; dashboards and reports that drive decisions; and a quarterly SEO report project.

Final lesson: Lesson 5.3

Is this course for you?

Who it’s for

  • SEO practitioners, marketers and analysts who report on organic performance

Requirements

  • CRS-GEN-SEO-FUNDAMENTALS

Course content

  • 7units
  • 15sessions
  • 6quizzes
Unit 13 sessions
  1. Lesson 1.1
  2. Lesson 1.2
  3. Lesson 1.3
Unit 23 sessions
  1. Lesson 2.1
  2. Lesson 2.2
  3. Lesson 2.3
Unit 33 sessions
  1. Lesson 3.1
  2. Lesson 3.2
  3. Lesson 3.3
Unit 43 sessions
  1. Lesson 4.1
  2. Lesson 4.2
  3. Lesson 4.3
Unit 53 sessions
  1. Lesson 5.1
  2. Lesson 5.2
  3. Lesson 5.3
Quizzes0 sessions · 6 quizzes
  1. Quiz 1
  2. Quiz 2
  3. Quiz 3
  4. Quiz 4
  5. Quiz 5
  6. Final exam
Projects and assignments0 sessions
  1. Assignment 1
  2. Assignment 2
  3. Assignment 3

The lecturer

Lecturer

Eng. Abdelmaksoud

Your next step

This course is part of the trackDigital marketing & SEOSearch engine optimisation and data-driven marketing.10 courses

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