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Digital marketing & SEO

Technical SEO

Making sure search engines can reach and understand a site: crawling, rendering and indexing; robots.txt and sitemaps; status codes and redirects; canonicals, duplicates and parameters; JavaScript and mobile sites; performance and Core Web Vitals; international sites and hreflang; server logs, migrations and Search Console; and a full technical-audit project.

  • IntermediateBest if you know the basics
  • 24 hTotal content time
  • 15 lessonsOrdered from basics to practice
  • In ArabicWith technical terms in English

About this course

Making sure search engines can reach and understand a site: crawling, rendering and indexing; robots.txt and sitemaps; status codes and redirects; canonicals, duplicates and parameters; JavaScript and mobile sites; performance and Core Web Vitals; international sites and hreflang; server logs, migrations and Search Console; and a full technical-audit project.

Academy-authored content.

Course highlights

  • Explain crawling, rendering and indexing and control them with robots rules and sitemaps
  • Use status codes, redirects and canonicals to manage URLs and duplicates
  • Make JavaScript and mobile sites crawlable, renderable and fast
  • Configure international targeting with language markup and hreflang
  • Diagnose with Search Console and logs and plan safe site migrations

The practical result

What you’ll build in this course

Making sure search engines can reach and understand a site: crawling, rendering and indexing; robots.txt and sitemaps; status codes and redirects; canonicals, duplicates and parameters; JavaScript and mobile sites; performance and Core Web Vitals; international sites and hreflang; server logs, migrations and Search Console; and a full technical-audit project.

Final lesson: Lesson 5.3

Is this course for you?

Who it’s for

  • web developers, site administrators and SEO practitioners

Requirements

  • CRS-GEN-HTML-CSS

Course content

  • 7units
  • 15sessions
  • 6quizzes
Unit 13 sessions
  1. Lesson 1.1
  2. Lesson 1.2
  3. Lesson 1.3
Unit 23 sessions
  1. Lesson 2.1
  2. Lesson 2.2
  3. Lesson 2.3
Unit 33 sessions
  1. Lesson 3.1
  2. Lesson 3.2
  3. Lesson 3.3
Unit 43 sessions
  1. Lesson 4.1
  2. hreflang
  3. Lesson 4.3
Unit 53 sessions
  1. Search Console
  2. Lesson 5.2
  3. Lesson 5.3
Quizzes0 sessions · 6 quizzes
  1. Quiz 1
  2. Quiz 2
  3. Quiz 3
  4. Quiz 4
  5. Quiz 5
  6. Final exam
Projects and assignments0 sessions
  1. Assignment 1
  2. Assignment 2
  3. Assignment 3

The lecturer

Lecturer

Eng. Abdelmaksoud

Your next step

This course is part of the trackDigital marketing & SEOSearch engine optimisation and data-driven marketing.10 courses

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