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Digital marketing & SEO

Paid Advertising Fundamentals

Planning and managing paid ads by the numbers: goals, budgets and ad economics (CPA, ROAS, break-even); search ads; social and video ads; targeting, audiences and privacy; creative and landing pages; measurement, testing, optimisation and ad policies; and a full campaign-plan project.

  • IntermediateBest if you know the basics
  • 20 hTotal content time
  • 15 lessonsOrdered from basics to practice
  • In ArabicWith technical terms in English

About this course

Planning and managing paid ads by the numbers: goals, budgets and ad economics (CPA, ROAS, break-even); search ads; social and video ads; targeting, audiences and privacy; creative and landing pages; measurement, testing, optimisation and ad policies; and a full campaign-plan project.

Academy-authored content.

Course highlights

  • Set ad goals and budgets from unit economics (CPA, ROAS, break-even)
  • Plan search campaigns: keywords, match types, ads and bidding
  • Plan social and video campaigns with appropriate audiences and privacy-respecting targeting
  • Create effective, compliant creative and landing pages
  • Measure, test and optimise campaigns with sound statistics

The practical result

What you’ll build in this course

Planning and managing paid ads by the numbers: goals, budgets and ad economics (CPA, ROAS, break-even); search ads; social and video ads; targeting, audiences and privacy; creative and landing pages; measurement, testing, optimisation and ad policies; and a full campaign-plan project.

Final lesson: Lesson 5.3

Is this course for you?

Who it’s for

  • marketers, business owners and students managing ad budgets

Requirements

  • CRS-GEN-DM-FUNDAMENTALS

Course content

  • 7units
  • 15sessions
  • 6quizzes
Unit 13 sessions
  1. Lesson 1.1
  2. Lesson 1.2
  3. Lesson 1.3
Unit 23 sessions
  1. Lesson 2.1
  2. Lesson 2.2
  3. Lesson 2.3
Unit 33 sessions
  1. Lesson 3.1
  2. Lesson 3.2
  3. Lesson 3.3
Unit 43 sessions
  1. Lesson 4.1
  2. Lesson 4.2
  3. Lesson 4.3
Unit 53 sessions
  1. Lesson 5.1
  2. Lesson 5.2
  3. Lesson 5.3
Quizzes0 sessions · 6 quizzes
  1. Quiz 1
  2. Quiz 2
  3. Quiz 3
  4. Quiz 4
  5. Quiz 5
  6. Final exam
Projects and assignments0 sessions
  1. Assignment 1
  2. Assignment 2
  3. Assignment 3

The lecturer

Lecturer

Eng. Abdelmaksoud

Your next step

This course is part of the trackDigital marketing & SEOSearch engine optimisation and data-driven marketing.10 courses

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