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Digital marketing & SEO

Local SEO

Being found by nearby searchers: how local search works (relevance, distance, prominence); the business profile, its optimisation and guidelines; name-address-phone consistency; reviews and honest responses; branch pages and local structured data; measurement and multi-location management; and a local-SEO plan project.

  • BeginnerNo prior experience needed
  • 16 hTotal content time
  • 15 lessonsOrdered from basics to practice
  • In ArabicWith technical terms in English

About this course

Being found by nearby searchers: how local search works (relevance, distance, prominence); the business profile, its optimisation and guidelines; name-address-phone consistency; reviews and honest responses; branch pages and local structured data; measurement and multi-location management; and a local-SEO plan project.

Academy-authored content.

Course highlights

  • Explain how local search ranks businesses (relevance, distance, prominence)
  • Create and optimise a business profile within platform guidelines
  • Keep name, address and phone consistent across citations
  • Earn, manage and respond to reviews honestly
  • Build local landing pages and structured data, measure results and manage multiple locations

The practical result

What you’ll build in this course

Being found by nearby searchers: how local search works (relevance, distance, prominence); the business profile, its optimisation and guidelines; name-address-phone consistency; reviews and honest responses; branch pages and local structured data; measurement and multi-location management; and a local-SEO plan project.

Final lesson: Lesson 5.3

Is this course for you?

Who it’s for

  • owners and marketers of shops, clinics, centres and branches serving local customers

Requirements

  • CRS-GEN-SEO-FUNDAMENTALS

Course content

  • 7units
  • 15sessions
  • 6quizzes
Unit 13 sessions
  1. Lesson 1.1
  2. Lesson 1.2
  3. Lesson 1.3
Unit 23 sessions
  1. Lesson 2.1
  2. Lesson 2.2
  3. Lesson 2.3
Unit 33 sessions
  1. Lesson 3.1
  2. Lesson 3.2
  3. Lesson 3.3
Unit 43 sessions
  1. Lesson 4.1
  2. Lesson 4.2
  3. Lesson 4.3
Unit 53 sessions
  1. Lesson 5.1
  2. Lesson 5.2
  3. Lesson 5.3
Quizzes0 sessions · 6 quizzes
  1. Quiz 1
  2. Quiz 2
  3. Quiz 3
  4. Quiz 4
  5. Quiz 5
  6. Final exam
Projects and assignments0 sessions
  1. Assignment 1
  2. Assignment 2
  3. Assignment 3

The lecturer

Lecturer

Eng. Abdelmaksoud

Your next step

This course is part of the trackDigital marketing & SEOSearch engine optimisation and data-driven marketing.10 courses

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