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Digital marketing & SEO

Digital Marketing Strategy

Building an integrated digital marketing plan: situation analysis (market, competitors, customers, SWOT, PESTLE); segmentation, targeting and positioning; objectives and OKRs; channel selection and funnel design; budgets and customer economics (CAC, LTV); execution, governance, measurement and improvement; and an annual strategy-plan project.

  • IntermediateBest if you know the basics
  • 24 hTotal content time
  • 15 lessonsOrdered from basics to practice
  • In ArabicWith technical terms in English

About this course

Building an integrated digital marketing plan: situation analysis (market, competitors, customers, SWOT, PESTLE); segmentation, targeting and positioning; objectives and OKRs; channel selection and funnel design; budgets and customer economics (CAC, LTV); execution, governance, measurement and improvement; and an annual strategy-plan project.

Academy-authored content.

Course highlights

  • Analyse the market, customers, competitors and environment
  • Segment, target and position an offer convincingly
  • Set objectives and OKRs and design the funnel and channel mix
  • Build budgets from customer economics (CAC, LTV, payback)
  • Plan execution, governance, measurement and continuous improvement

The practical result

What you’ll build in this course

Building an integrated digital marketing plan: situation analysis (market, competitors, customers, SWOT, PESTLE); segmentation, targeting and positioning; objectives and OKRs; channel selection and funnel design; budgets and customer economics (CAC, LTV); execution, governance, measurement and improvement; and an annual strategy-plan project.

Final lesson: Lesson 5.3

Is this course for you?

Who it’s for

  • marketers, entrepreneurs and managers who plan digital marketing

Requirements

  • CRS-GEN-DM-FUNDAMENTALS

Course content

  • 7units
  • 15sessions
  • 6quizzes
Unit 13 sessions
  1. Lesson 1.1
  2. Lesson 1.2
  3. Lesson 1.3
Unit 23 sessions
  1. Lesson 2.1
  2. Lesson 2.2
  3. Lesson 2.3
Unit 33 sessions
  1. Lesson 3.1
  2. Lesson 3.2
  3. Lesson 3.3
Unit 43 sessions
  1. Lesson 4.1
  2. Lesson 4.2
  3. Lesson 4.3
Unit 53 sessions
  1. Lesson 5.1
  2. Lesson 5.2
  3. Lesson 5.3
Quizzes0 sessions · 6 quizzes
  1. Quiz 1
  2. Quiz 2
  3. Quiz 3
  4. Quiz 4
  5. Quiz 5
  6. Final exam
Projects and assignments0 sessions
  1. Assignment 1
  2. Assignment 2
  3. Assignment 3

The lecturer

Lecturer

Eng. Abdelmaksoud

Your next step

This course is part of the trackDigital marketing & SEOSearch engine optimisation and data-driven marketing.10 courses

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