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Digital marketing & SEO

Content Marketing

Attracting audiences with useful content: strategy, audience and goals; idea and keyword research; persuasive, readable writing and storytelling; formats and repurposing; distribution and e-mail; measurement, improvement, ethics and usage rights; and a three-month content-plan project.

  • BeginnerNo prior experience needed
  • 20 hTotal content time
  • 15 lessonsOrdered from basics to practice
  • In ArabicWith technical terms in English

About this course

Attracting audiences with useful content: strategy, audience and goals; idea and keyword research; persuasive, readable writing and storytelling; formats and repurposing; distribution and e-mail; measurement, improvement, ethics and usage rights; and a three-month content-plan project.

Academy-authored content.

Course highlights

  • Build a content strategy from audience needs and business goals
  • Research topics and plan an editorial calendar
  • Write clear, persuasive, accessible content and tell stories
  • Produce and repurpose content across formats and distribute it, including e-mail
  • Measure, improve and publish content ethically and lawfully

The practical result

What you’ll build in this course

Attracting audiences with useful content: strategy, audience and goals; idea and keyword research; persuasive, readable writing and storytelling; formats and repurposing; distribution and e-mail; measurement, improvement, ethics and usage rights; and a three-month content-plan project.

Final lesson: Lesson 5.3

Is this course for you?

Who it’s for

  • students, small-business owners, writers and junior marketers

Requirements

  • none (CRS-GEN-DM-FUNDAMENTALS helpful)

Course content

  • 7units
  • 15sessions
  • 6quizzes
Unit 13 sessions
  1. Lesson 1.1
  2. Lesson 1.2
  3. Lesson 1.3
Unit 23 sessions
  1. Lesson 2.1
  2. Lesson 2.2
  3. Lesson 2.3
Unit 33 sessions
  1. Lesson 3.1
  2. Lesson 3.2
  3. Lesson 3.3
Unit 43 sessions
  1. Lesson 4.1
  2. Lesson 4.2
  3. Lesson 4.3
Unit 53 sessions
  1. Lesson 5.1
  2. Lesson 5.2
  3. Lesson 5.3
Quizzes0 sessions · 6 quizzes
  1. Quiz 1
  2. Quiz 2
  3. Quiz 3
  4. Quiz 4
  5. Quiz 5
  6. Final exam
Projects and assignments0 sessions
  1. Assignment 1
  2. Assignment 2
  3. Assignment 3

The lecturer

Lecturer

Eng. Abdelmaksoud

Your next step

This course is part of the trackDigital marketing & SEOSearch engine optimisation and data-driven marketing.10 courses

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