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Digital marketing & SEO

Social Media Marketing

Managing an organisation's social presence professionally: platforms, audiences and goals; brand identity and voice; content planning and short-form formats; community management, customer service and crises; working with creators and disclosure; measurement and improvement; and a social-media plan project.

  • BeginnerNo prior experience needed
  • 20 hTotal content time
  • 15 lessonsOrdered from basics to practice
  • In ArabicWith technical terms in English

About this course

Managing an organisation's social presence professionally: platforms, audiences and goals; brand identity and voice; content planning and short-form formats; community management, customer service and crises; working with creators and disclosure; measurement and improvement; and a social-media plan project.

Academy-authored content.

Course highlights

  • Choose platforms and set goals based on audiences and organisational objectives
  • Define brand identity and voice and plan platform-appropriate content
  • Manage communities, customer conversations and crises responsibly
  • Work with creators and partners ethically and with proper disclosure
  • Measure performance, report and improve

The practical result

What you’ll build in this course

Managing an organisation's social presence professionally: platforms, audiences and goals; brand identity and voice; content planning and short-form formats; community management, customer service and crises; working with creators and disclosure; measurement and improvement; and a social-media plan project.

Final lesson: Lesson 5.3

Is this course for you?

Who it’s for

  • students, small businesses, community managers and creators

Requirements

  • none (CRS-GEN-DM-FUNDAMENTALS helpful)

Course content

  • 7units
  • 15sessions
  • 6quizzes
Unit 13 sessions
  1. Lesson 1.1
  2. Lesson 1.2
  3. Lesson 1.3
Unit 23 sessions
  1. Lesson 2.1
  2. Lesson 2.2
  3. Lesson 2.3
Unit 33 sessions
  1. Lesson 3.1
  2. Lesson 3.2
  3. Lesson 3.3
Unit 43 sessions
  1. Lesson 4.1
  2. Lesson 4.2
  3. Lesson 4.3
Unit 53 sessions
  1. Lesson 5.1
  2. Lesson 5.2
  3. Lesson 5.3
Quizzes0 sessions · 6 quizzes
  1. Quiz 1
  2. Quiz 2
  3. Quiz 3
  4. Quiz 4
  5. Quiz 5
  6. Final exam
Projects and assignments0 sessions
  1. Assignment 1
  2. Assignment 2
  3. Assignment 3

The lecturer

Lecturer

Eng. Abdelmaksoud

Your next step

This course is part of the trackDigital marketing & SEOSearch engine optimisation and data-driven marketing.10 courses

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