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Visual Content & Brand Design

From strategy to guidelines: brand vs logo vs identity; audience, positioning, personality and moodboards; the logo system, clear space, originality and trademark protection; colour, type and imagery as a system; consistent visual content for platforms; and brand guidelines, applications, print and governance.

  • IntermediateBest if you know the basics
  • 24 hTotal content time
  • 15 lessonsOrdered from basics to practice
  • In ArabicWith technical terms in English

About this course

From strategy to guidelines: brand vs logo vs identity; audience, positioning, personality and moodboards; the logo system, clear space, originality and trademark protection; colour, type and imagery as a system; consistent visual content for platforms; and brand guidelines, applications, print and governance.

Academy-authored content.

Course highlights

  • Define a brand strategy and translate it into visual direction
  • Design an original logo system and understand trademark basics
  • Build colour, typography and imagery systems that work across media
  • Produce consistent, accessible visual content for platforms
  • Document the identity in guidelines and apply it to print and digital touchpoints

Is this course for you?

Who it’s for

  • secondary 2–3 learners, design students, freelancers and small-business owners building a brand

Requirements

  • CRS-GEN-GD-FUNDAMENTALS (principles, colour, type, layout, files); one design tool

Course content

  • 7units
  • 15sessions
  • 6quizzes
Unit 13 sessions
  1. Lesson 1.1
  2. Lesson 1.2
  3. Lesson 1.3
Unit 23 sessions
  1. Lesson 2.1
  2. Lesson 2.2
  3. Lesson 2.3
Unit 33 sessions
  1. Lesson 3.1
  2. Lesson 3.2
  3. Lesson 3.3
Unit 43 sessions
  1. Lesson 4.1
  2. Lesson 4.2
  3. Lesson 4.3
Unit 53 sessions
  1. Lesson 5.1
  2. Lesson 5.2
  3. Lesson 5.3
Quizzes0 sessions · 6 quizzes
  1. Quiz 1
  2. Quiz 2
  3. Quiz 3
  4. Quiz 4
  5. Quiz 5
  6. Final exam
Projects and assignments0 sessions
  1. Assignment 1
  2. Assignment 2

The lecturer

Lecturer

Eng. Abdelmaksoud

Your next step

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