إدارة الأعمال (اختياري مسار الأعمال) — الصف الثاني الثانوي

Each unit starts from the book's big idea and essential questions; lessons work through one invented Egyptian small-business case per unit and end with a structured, evidence-based recommendation (the book's justified-reasoning style).

Estimated duration: full year ≈ 30 weeks (30 academy lessons + 2 review weeks)

What you will learn

• Explain why businesses exist and how they create value; distinguish needs and wants, goods and services; classify activity into primary, secondary and tertiary sectors; identify stakeholders
• Compare sole traders, partnerships and companies (ownership, control, limited vs unlimited liability, risk) and choose a suitable structure
• Identify common objectives (profit, growth, survival, market share), explain conflicts between objectives and between primary and secondary stakeholders, and evaluate ethics and social responsibility
• Distinguish internal and external factors, apply PESTEL to an Egyptian business situation and evaluate adaptation to change
• Explain the four management functions and compare autocratic, democratic, delegative (laissez-faire) and situational leadership; analyse decisions under pressure
• Explain market research, segmentation and targeting, and design a marketing mix (product, price, place, promotion) for a small business
• Compare job, batch and flow production, measure productivity, explain quality control and the supply chain, and apply cost control
• Explain recruitment, selection, training and performance appraisal and apply Maslow and Herzberg to motivation; calculate labour turnover
• Distinguish fixed and variable costs; calculate revenue, cost, profit and break-even; explain cash flow and budgets and a small firm's basic tax obligations
• Apply SWOT, use decision frameworks with risk, evaluate the limits of business data and justify an integrated strategic recommendation

Who it is for: Business-track Baccalaureate S2 students who chose Business Management as their elective

Prerequisites: S1 mathematics (percentages)