Badr Academy Education – The learning library
| Type | Free course |
|---|---|
| Subject | Digital marketing |
| For | Graduates and professionals, University students |
| Level | Beginner |
| Source and rights | © Google – Free to the public from its owner, all rights reserved to them |
| Added to the library by | Badr Academy Education – Academy team |
Google Skillshop is the official, free training platform Google provides for learning its professional tools, the best known being its marketing and measurement tools. If you are learning digital marketing, sooner or later you will work with Google Ads and Google Analytics, and Skillshop is where you learn those tools from the company that makes them, then prove what you learned in exams that lead to certifications recognised in the job market.
Skillshop differs from general courses in that it focuses on the tool itself: where to find each setting, what each report means, and which mistakes cost an advertiser money for nothing. That makes it a practical reference to come back to whenever you meet a new screen in your advertising or analytics account.
It suits university students in commerce, media, business administration and other faculties, graduates who want to work in digital marketing, and owners of small businesses who run their own advertising. Most of the content is in English, with some paths available in other languages. You need no previous experience to start the introductory paths, but you need a Google account to record your progress.
A certificate alone does not make you a professional marketer; what makes the difference is practice, reading the numbers and making decisions based on them. So it helps to read “Measuring digital marketing” on the academy’s blog, and to join the digital marketing and SEO course at Badr Academy Education to apply what you learn here on real projects. The content and its rights belong to Google.